One Response to “marketing?”

1. Sävy on April 22nd, 2010 2:54 pm
   

   "Marketing is all the exhilarating big things and all the troublesome little things that have to be done in every nook and cranny of the entire corporate organization in order to achieve the purpose of attracting and holding a customer." Theodore Levitt.

   Yes, marketing is fun, and right now with the speed of technology, the media landscape is changing dramatically and customers are driving the interactions. Thus, in order to be a good marketer today and excel at what you do, and answering your question, meet lots of people, you must be skilled in many areas.

   Integrated marketing communications, for example, which may defined as a holistic approach to promote buying and selling in the digital economy, includes many online, including e-campaigns or programs from search engine optimization, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV, and offline marketing channels, including traditional print, mail order, public relations, industry analyst relations, billboard, radio, and television.

   I’d recommend reading as many books on the subject as you can and taking courses, on and/or offline, only however, if they add value. Some of the best experience is hand’s on. Jump in there and get a job first learning what you’d like to do first hand. You can then decide if it’s right for you and develop excellent experiential tools of the trade.

   Good luck!
   Christina http://www.getsavy.com

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